Understanding Paid Content Labels in Media

One of four labels will appear on this content: ‘Supported by’, ‘Advertising partner/Exclusive advertising partner’, ‘Paid content/Paid for by’, or ‘Advertiser content/from our advertisers’.

‘Paid content/paid for by’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher and are subject to regulation by the Advertising Standards Authority in the UK, the Federal Trade Commission in the US and the Advertising Standards Bureau in Australia.

This content is produced by commercial departments and does not involve GNM staff journalists.