Fuji TV Will Use Generative AI on Every Live-Action Drama It Makes
富士电视台打算让 AI 参与每一部真人剧
From October 2027 the broadcaster will generate shots with AI on all 16 dramas a year, cutting 70–80% of the visual-effects steps. The test is whether it looks real.
Fuji TV plans to use generative AI in the production of all its live-action dramas from October 2027, which would make it the first major commercial broadcaster in Japan to do so across the board.
The network makes 16 dramas a year. The tool is Google's Nano Banana image generation and editing model, and the work will sit with AI Sandbox, an in-house lab Fuji set up in September, staffed mainly by CG designers trained by the Tokyo production company ANDENT.
AI has already appeared on screen. In the medical drama “Kyumei Byoto 24”, the shot of a bleeding surgical incision in the first episode was generated. The old way was visual effects, or pumping something that looks like blood.
The workflow is to train the model locally on material shot for the production, then generate frames from prompts; colour and detail that miss the creative team's intent get fixed in post. Compared with conventional visual effects, the network says, AI removes 70% to 80% of the steps.
Fuji intends to use it flexibly — at the planning stage and even after shooting has begun — as an alternative to filming live or building effects. One explosion sequence that would have needed helicopter aerials was generated instead.
The stated criterion for using AI at all is the quality of the finished cut. “The most important thing is making the drama's world believable,” the head of production strategy said. That is the right test, and the harder one: audiences forgive a cheap effect in a scene that is otherwise convincing, and notice a flawless one that does not belong.
Cost is the other motive, in both directions. Masaki Shinya of the technology and art design division said the network chose to build the capability in-house out of concern that outsourcing AI production would raise costs later.
The backdrop is a shrinking business. As viewers drift away from terrestrial television, advertising revenue falls with them: in the 2025 financial year Japan's five major commercial broadcasters spent 365.7 billion yen on programming, 12% less than nine years earlier. Fuji wants AI to hold quality steady as budgets contract, and TBS and NTV are moving in the same direction.
中文翻译（全文）
富士电视台计划从 2027 年 10 月起，在所有真人剧集的制作中使用生成式 AI，这将使它成为日本首家全面引入该技术的大型商业电视台。
该台每年制作 16 部剧集。所用工具是谷歌的图像生成与编辑模型 Nano Banana，相关工作交给 9 月成立的内部实验室 AI Sandbox，成员主要是由东京制作公司 ANDENT 培训的 CG 设计师。
AI 已经上过屏幕。在医疗剧《救命病栋 24 小时》中，第一集里手术切口流血的镜头就是生成的。过去这类画面要么靠视觉特效，要么靠泵送类似血液的液体。
流程是先用为该项目拍摄的素材在本地训练模型，再用提示词生成画面；色调与细节若不符合创作团队的意图，就在后期调整。富士称，与传统视觉特效相比，AI 可省去 70% 至 80% 的工序。
富士打算灵活使用它——在策划阶段、甚至开拍之后——作为实拍与特效之外的另一种选择。有一段爆炸场面原本需要直升机航拍，最终改为生成。
是否使用 AI，官方给出的判断标准是成片质量。「最重要的是让剧集营造的世界真实可信。」制作战略负责人说。这是对的标准，也是更难的那个：观众能原谅一个整体可信场景里的廉价特效，却会注意到一个完美却不属于那里的镜头。
成本是另一个动机，而且两个方向都算。技术美术设计局的真崎晋哉表示，台里选择自建能力，是担心日后把 AI 制作交给外部公司会推高成本。
背景是一个在萎缩的行业。随着观众远离地面电视，广告收入随之下降：2025 财年，日本五大商业电视台在节目制作上投入 3657 亿日元，比九年前少了 12%。富士希望借 AI 在预算收缩时维持质量，TBS 与日本电视台也在朝同一方向推进。
重点词汇
- generative AI/ˈdʒenərətɪv ˌeɪ ˈaɪ/n.— AI that produces images, text or other content生成式 AIIt will use generative AI on every drama.
- visual effects/ˈvɪʒuəl ɪˈfekts/n.— imagery created in post-production视觉特效It cuts 70–80% of the effects steps.
- in-house/ˌɪn ˈhaʊs/adj.— done inside the company rather than bought in内部的；自建的The work sits with an in-house lab.
- aerials/ˈeəriəlz/n.— shots taken from the air航拍镜头It needed helicopter aerials.
- post/pəʊst/n.— the stage after filming, when footage is edited后期Colour is adjusted in post.
- terrestrial/təˈrestriəl/adj.— broadcast over land-based transmitters地面的（电视）Viewers are leaving terrestrial television.
- budget/ˈbʌdʒɪt/n.— the money available for a project预算Budgets are contracting.
- believable/bɪˈliːvəbl/adj.— convincing enough to be accepted可信的The drama's world has to be believable.
- supplement/ˈsʌplɪmənt/n.— something added to improve or complete补充AI is a supplement to shooting live.
- episode/ˈepɪsəʊd/n.— one instalment of a series集The first episode used a generated shot.
阅读测验
共 5 道题目
What will Fuji TV do from October 2027?
How much of the visual-effects work does AI remove?
An explosion sequence that needed helicopter aerials was generated with AI instead.
Which points does the article make? (Select all that apply)
In the 2025 financial year, Japan's five major commercial broadcasters spent 365.7 billion yen on programming, _____ per cent less than nine years earlier.
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